Paula Lizarazo, a Creative Director / Copywriter based in Bogotá, has been igniting change in the advertising industry for over 8 years. Paula's guiding principle of "When everything fails, push back against the idea of not having any ideas" has led her to craft catchy stories for global brands.

She has worked for brands such as Corona, Stella Artois, Michelob Ultra, Budweiser, and Boss Money Transfer. Her journey in the industry has been a testament to her versatility, with 5 years in advertising and 3 years in marketing, collaborating with brands in consumer goods, telecommunications, agriculture, and beauty.

Paula's exceptional talent and commitment to driving change have earned her recognition at prestigious festivals. Her participation in the "See It Be It" Latam Cohort 2022 program by Cannes Lions further demonstrates her dedication to promoting diversity and inclusion in the industry.

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